Panera: Bread Bowl Hot Tub

This project goes to show you can bully a client into just about anything if it costs less than ten thousand dollars.

This is the first idea that I scribbled down when I was told I would be creative directing Panera and 8 short months later, it was a bubbling reality. I even got to make inflatable broccoli cup holders by hand.

Never let your dumb dreams die.

The flat print proof

The original idea sketch

Made at Mother NY with Kim Chavez

Wrapped

Do we not love unhinged renders?

The comp client wanted to post

The Install

Aforementioned Broccoli Floaties