Virgin Voyages
Never have I ever… considered taking a cruise until winning the pitch for Richard Branson’s latest adventure: the high seas. This adults-only, no-buffet, Coachella meets Sleep No More, new cruise line had everything… except a ship to shoot for their presale launch. We created a visual and tonal identity as well as a brand film to invite only the most intrepid ‘sailors’ to Stray the Course aboard a Virgin Voyage.
We also created bespoke Shackleton-era inspired woodblock prints and hid them in dive bars, pirate radio stations, club bathrooms, tattoo parlors and the like all over London to invite prospective sailors to a one night only secret party for the launch party.
