The Pregnancy Pause
Did you know America is 1 of only 2 industrialized nations worldwide that doesn’t provide paid maternity leave forcing many new moms to temporarily leave the workforce?
Did you know that ambiguous resume gaps make it less likely for working moms to get job interviews than women getting out of prison? Oh, you did? That’s very good of you.
For Mother’s Day, we created a stopgap, to fill resume gaps - a faux company moms can list on their LinkedIn profiles to claim motherhood as the full-time job experience it is.
Bonus fun fact: did you know entering this into Cannes was more expensive than its entire production? We took home two lions and were shortlisted for the Glass Lion as well.
Cannes Lions 2018 - Glass Lion Shortlist
Cannes Lions 2018 - Silver Lion - Direct, Use Of Social Platforms
Cannes Lions 2018 - Bronze Lion - Media, Use Of Social Platforms
One Show 2018 - Silver - Community Building
ADC 2018 - Merit - Logo/Branding
ADC 2018 - Merit - Use Of Social Media
London International Advertising Awards 2017 - Bronze - Design Logo
London International Advertising Awards 2017 - Silver - Digital NGO
London International Advertising Awards 2017 - Silver - Digital, Public Service/Social Welfare
London International Advertising Awards 2017 - Bronze - Verbal Identity
Epica 2018 - Bronze
Made at Mother NY with Corinna Falusi, Erik Norin, and Emily Sheehan