Instagram: Shop With Your Heart

To launch Instagram Shopping, we enlisted iconic diva and my personal hero, Celine Dion to recreate her most famous music video for “It’s All Coming Back to Me Now”. In our version, Celine reminisces about her favorite trends of the 90s and 00s now all coming back to her thanks to the unique cultural curation of Instagram Shopping.

The film took over the holiday shopping media space earning a fuckton of press and consumer engagement.

My heart will go on… for the fan account that posted every key frame comparison to the original film.

With integrations with multiple Shopping partners

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Made at Mother NY with Erik Norin and Emily Sheehan.