How do you announce the rerelease of a product from the 90s that satisfies nostalgics, trolls and fans alike all while getting credit for the brand? You show the world you never stopped working on it.

Despite Crystal Pepsi’s flop back in 1992, the dedicated employees of the 92nd Floor never shut down. 23 years later, they finally perfected Crystal Pepsi - and they were ready to share it with the world.

My greatest recognition to date: an Illuminati conspiracy theorist “decoded" it.